Virgin America Transforms In-Flight Safety Message Into Music Video

The Virgin brand of companies proves once again how forward-thinking and innovative they are.

When FAA-mandated safety instructions come on before a flight, it's usually a good time to zone out or read SkyMall. But this is one you might find hard to ignore.

Virgin America launched an airline safety video on Tuesday that is being billed as the first of its kind set entirely to music. The result is awesome and fun! Never thought those words would be associated with a safety video, did you? "For the .001% of you who have never operated a seatbelt before: Really?!?" the flight attendant in the video asks. 

Such irreverence not only suits the brand, but might actually get people to watch, whether you're flying or not!

Virgin American writes:
"Buckle up to get down. We've enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Composer/Producer Jean-yves "Jeeve" Ducornet, Virgin America teammates, and dance stars like Todrick Hall and Madd Chadd to give our safety video a new song and dance -- literally. From the exit doors to the oxygen masks, no seat belt was left unbuckled."