This past summer 2014 I had the pleasure of photographing POPULVR (pronounced "popular"), a rising pop band originally from Edmonton. They already have an impressive resume, having toured places like Asia and throughout much of Canada and the United States. But in an effort to open more doors and pursue bigger things in the music industry they've relocated and now call the city of Toronto home. The band has taken it upon themselves to re-invent their branding from top to bottom, including their sound and image, and this shoot plays a big role in all of that. The tight-knit trio is amazingly talented, hard working, humble and I believe they have a very bright future ahead... keep an eye out!
Tune into their social media pages (Facebook / Twitter) for more about the band, and more photos from this shoot as they become available.
All images, videos, text copyright © Matt Vardy, all rights reserved.