"From the main stage to the man cave, the Marshall Fridge was born to rock."
(Click image for larger view)
Agency: Proximity / Senior Art Director: Jon MacArthur / Senior Copywriter: Ed Malyon / Photography: Matt Vardy
The talented team at Proximity called me up a few months ago to photograph the Marshall Fridge packaging they had created which was featured in a number of design/marketing industry magazines. We shot the boxes right here in my home studio and the final presentation turned out great!
Click the photo above to check it out... and maybe go buy one because its the coolest appliance invented ever? Legendary musician Slash himself even backed it on Instagram.
Hat's off to the Proximity team for the extremely clever marketing and slick design which caused a flurry of interest for the product, even when its still in the box. In just 48 hours the fridge garnered over 14 million impressions online, and a few weeks later a formal complaint from UPS who said it was too appealing to thieves.
All images, videos, text copyright © Matt Vardy, all rights reserved.