A lot of people and gossip blogs are taking shots at Bieber for having a photoshopped body in recent Calvin Klein ads. Whether or not the leaked untouched images are authentic, this still reveals a problem with society in my opinion.
As someone with a bit of knowledge about how these things work, I think it's a cheap shot to make fun of anyone for being photoshopped. Granted, Bieber sometimes sets himself up to receive cheap shots, this time I think people are missing the mark.
Nearly all models are photoshopped, whether they're tall or skinny, fat or short, flat or busty, male or female, celebrity or otherwise. (There's been plenty of controversy in recent months surrounding the use of photoshop in women's fashion campaigns.) By the same token, and in regards to ads involving men specifically, it is common practice for muscles, bulges, body/facial hair etc. to be fine tuned or enhanced especially when it comes to undergarment campaigns. What is more, the choice to be photoshopped is usually never the model's to make – that decision would typically fall on the brand itself, and the directors, editors or artist managers who are trying to target a specific demographic and are messing with the model's true appearance to create something more profitable.
I think what's happening here is wrong. Rather than pointing fingers at Bieber and laughing why not point fingers at Calvin Klein and ask why bother photoshopping Biebs?? Cuz we all know the die hards are going to buy any product with his name on it regardless...
People are forgetting the 'photoshop era' we live in has nothing to do with the model and everything to do with the corporate ad machine we're all equally guilty of buying into and fuelling.
As a result of news stories and controversies such as this, some brands (example: American Eagle) have reportedly scaled back on the use of photoshop and are seeing positive results in sales. Perhaps the public consciousness will continue to shift in this direction, and a more real way of interpreting advertising will be the way of the future – a time when consumers are more interested in the realism of images – a time when brands won't feel the need to airbrush muscles and pubic hair on teen heartthrobs like Justin Bieber.
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